Adidas recorded millions from Yeezys after Kanye West’s split-up

Millions of dollars made by Adidas from the initial “drop” of Yeezy sneakers after ending a partnership with rapper and fashion designer Kanye West.

The sportswear giant recorded sales of 400 million euros (£344 million) for the shoes between April and June this year.

Adidas severed ties with West, known as Ye, last November after he made a series of anti-Semitic comments on social media.

They have pledged to donate a portion of the proceeds from the sale to charities that fight hate.

However, demand for Yeezy shoes has not waned, sneakers are still very popular in the resale market. Adidas boss Bjorn Gulden said the company will “continue to carefully sell more of its existing Yeezy inventory” in its latest financial update.

He argued that the sale was “much better than destroying and writing off inventory,” but acknowledged that it boosted the company’s “general financial strength.”

Sales of the Yeezy line are similar to those seen in the same period in 2022 before the critical incident.

Adidas has also set aside 110 million euros in charitable donations to organizations such as the Anti-Semitic Foundation and the Anti-Defamation League – a move it announced earlier following Kanye West’s online comments.

In May, Adidas said it had around 1.2 billion euros of Yeezy shoes in stock after its highly profitable partnership ended.

On Thursday, he said if he decided not to sell the rest of the inventory, it would cost about 400 million euros.

Its latest results do not take into account the recent second edition of the sneakers, which should give it a new financial boost.

JD Sports said it started selling Yeezy products from the German sportswear giant’s second shoe release on Wednesday.

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